Sponsorship Opportunities
Connect with your Customers at the 2011 Midland County Fair!
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Sponsor Benefits & Sponsorship Levels
Why Sponsor
The Value of Company Sponsorships: The MCF offers a new marketing opportunity in West Texas for sponsors to reach potential customers. Cost-effective sponsorship programs provide businesses the opportunity to enhance company image, market and brand goods and services, build lasting customer relationships and help bring the experience of a county fair to thousands of appreciative consumers.
Fair sponsors receive exposure across print, online, broadcast and on-site marketing executions. Top level sponsorships also enjoy custom promotions, valuable naming rights to events and buildings, entertainment venues and activities, and special admission passes and tickets.
While the MCF offers numerous Sponsor Packages for you to select from, we are happy to customize an “A La Carte” sponsorship package you can OWN! Select your night, your event, your advertising preferences, impression goals, couponing, product sampling, surveys, and tickets.
“Corporations today allocate on average 40% of their marketing/advertising budgets to sponsorships and events vs. traditional advertising; a county fair affords corporations a unique sponsorship opportunity through a wholesome family event” TAF&E
A New Approach to Sponsorship
Midland County Fair is pro-active in sponsor’s goals in the social media realm – offering sponsors a direct way to connect with fair-goers. Facebook, Twitter, YouTube and MCF website are becoming a valuable customer service tool for MCF Sponsors. The fair board is currently conducting research to find a reliable way to measure the success of your sponsorship while enhancing technology-driven marketing opportunities.
Combined, the MCF and Horseshoe Arena Facebook pages currently have over 1500+ Fans, and continue to grow daily. Advertise daily promotions and specials via MCF’s social media, brand gates, parking lots, even restrooms.
What can we do to connect you to the fair? Tell Us Your Sponsorship Goals
Sponsorship Opportunities
Presenting Sponsor -$10,000
- Presenting Sponsor
- Company logo included in all newsprint, radio and TV advertisements
- Primary and Secondary Stage Banner Display
- Up to 800 sq. ft. exhibit area
- 30 VIP Passes
- 500 admission tickets
- Full Page ad in event program
- Intercom acknowledgement throughout the fair
Event Sponsor - $5,000
- Company logo included in all newsprint, radio and TV advertisements
- Primary and Secondary Stage Banner Display
- Up to 400 sq. ft. exhibit area
- 20 VIP Passes
- 200 admission tickets
- Full Page ad in event program
- Intercom acknowledgement throughout the fair
Blue Ribbon Component Sponsor - $2,500
Event components include: Beer Garden, Bull Rides, Car Show, Creative Arts, Goat Show, Karaoke, Midway, Music Theme Nights, Petting Zoo, Roping, Stage, Tractor Pull.
- Company logo included in all newsprint advertisements
- 4 Banners strategically placed in respective component areas
- Up to 200 sq. ft. exhibit area
- 10 VIP Passes
- 50 admission tickets
- Half Page ad in event program
- Intercom acknowledgement throughout the fair
Supporting Sponsor - $1500
- 4 Banners strategically placed in high traffic locations
- Up to 100 sq. ft. exhibit area
- 4 VIP Passes
- 20 admission tickets
- Quarter Page ad in event program
Commercial Booth placement opportunities
Corporate Exhibitor $800
- 10 x 20 Booth space
- Includes two 8 foot tables, four chairs and electricity access
Company Exhibitor $500
- 10 x 10 Booth space
- Includes one 8 foot table, two chairs and electricity access
Table Top Promoter $300
- 8 x 8 Display area
- Includes one 8 foot table, two chairs and electricity access
Friends of the Fair $200
- Bundle of 50 event Tickets
- Acknowledgement on Website
To learn more about sponsorship opportunities, please contact
Sponsorship Committee Co-Chairs
Tammy Dooley
254-897-9533
tammy@dooleyman.com
Jose “Bo” Zertuche
432-967-1807
mavpro@gmail.com
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